About ROCK Insurance Group
Introducing ROCK Insurance
ROCK Insurance Group is much more than an insurance intermediary. We’ve developed our own technology platform to power our multi-distribution, multi-brand approach. This allows us to offer services through direct, affinity, trade and affiliate distribution.
Ultimately, we make the right products easy to find for the people who are looking for them. So everyone gets what they want.
At a glance
A number of reasons why our partners say they’re better with us…
- We are a well established and secure business since 2001
- We are a technology driven insurance provider
- We are Travel, Gadget and Car Hire Excess Insurance Specialists
- MGA , insurer independent model
- Commercial trading expertise through multiple distribution channels
Better with us...
- Integrated back office
- Complete end to end front service solutions
- Powerful transaction technology
- Innovative IT solutions and trading platform
- Experienced customer service and sales team
- In house software development team
- Excellent service reputation
- Proven track record of growing partnerships
In Numbers
Why work with ROCK?
We're Smart
At ROCK we challenge the conventional ways of providing insurance. But we’re not into change for change’s sake. We’re always looking at new ways to offer new things that add greater value. So you can be sure we’re always pragmatically working in your best interests.
Smart means listening too. We monitor the market and talk to our customers, clients and partners to ensure better planning, better products and better pricing.
We're Agile
Insurance markets are changing so rapidly today that insurers need to be able to act fast. Success lies in constant adaptation and innovation and often in thinking ahead of the market.
That’s why, for us, our agility is another key point of difference. We have shown again and again that we can move faster to get new solutions in place for our partners. We can innovate new products for consumers and shift emphasis with real speed.
We're Positive
We have a very positive collective mindset at ROCK. We always aim high, believing there is a solution for everything. To us, problems are opportunities to find a better way.
This means that rather than say ‘we can’t do that’, we prefer to ask ourselves ‘how can we make that happen’. And then we do. It’s what attracts so many progressive businesses to us.
2001
ROCK Insurance is established
2003
Rock launches its direct proposition with insurefor.com
2009
ROCK acquires MRL Insurance, AIS & 24DrTravel
2010
ROCK Commercial and Opera Underwriting are Launched
2012
One of the first in the Market; ROCK launches our gadget proposition with gadgetbuddy.com
2013
Over 5,000,000 customers insured, with 2,500 user on our platform and a turnover of >£20,000,000
2014
Over 50 Staff and new Corporate Headquarters
2017
ROCK Launches dedicated offshore software development and innovation office
2018
ROCK Launches second Customer Administration and Contact Centre
2019
New pricing and yielding solutions launched for airport, resort and country specific risk and margin levers
2020
Rapid development of innovative online customer experience solutions in the wake of the Coronavirus pandemic
2021
ROCK is acquired by The Staysure Group and continues to run as a standalone business specialising in technology lead partnerships.
2022
ROCK reports record sales following the anticipated return to travel.
Our Story
ROCK Insurance Group was founded in 2001 as a forward-looking insurance brokerage business. Our goal was simple: to provide the travel sector with smarter, more agile insurance affinity solutions.
That’s what we’ve done. Today we are a multi-million pound business driven by state-of-the-art technology and a full understanding of the synergies of travel, insurance, product placement, customer journey, brand, distribution, technology and staff.
Our mission is to anticipate, meet and exceed our partner requirements, whether they be for traditional product lines, complimentary products or expansion into new markets.
ROCK operates within both Business to Business (B2B) and Business to Consumer (B2C) markets and our growth has been both organic and through acquisitions. In the last five years alone, we have acquired MRL Insurance, 24 Dr Travel and AIS Direct.
ROCK has also launched a range of specialist propositions. These include a comprehensive suite of Financial Failure insurance for tour operators, agents and others who provide travel products to end customers. Similarly, our CDW Excess Protection has become a mainstay of the sector.
We are proud of the achievements our unwavering commitment to innovation has made possible. You can be sure this will continue.
Our People
ROCK Insurance Group is driven by bright, committed and highly motivated people with shared values and ambitions.
Collaboration is the principle that guides us. Senior management consults regularly with team members on everything from routine matters to the bigger challenges. This is because we want everyone in our business making a positive difference.
Our approach works. We are a company that consistently delivers to our partners and customers across all our brands and offerings.

Our Culture
At ROCK, our culture, values and vision are what define us.
These core values reflect our entrepreneurial style and our determination to deliver successful solutions for our partners, customers and people.
Our culture is built around ambitious, smart and agile thinking people who are empowered to deliver and enjoy the process.
Responsive
We are flexible and proactive
Creative
We use our structured platforms to provide smarter solutions
Honest
We believe in being straight with our partners
Innovative
We challenge the status quo
Compelling
We challenge the status quo
Committed
To ROCK, our partners and our customers
Governance & Compliance
Best Practice
ROCK maintains all appropriate forms of control to ensure that our operations run smoothly and efficiently. These include a business continuity plan, risk register, training and competency schemes, Treating Customers Fairly strategy, management information and performance management processes. These controls are contained within ROCK’s compliance framework and compliance monitoring manual. You can click here to view our Complaints Publication Report
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Business Conduct
ROCK consistently requires the highest possible standards of professional and ethical conduct of itself and all employees. Each brand and business within the group operates with policies and minimum standard
Business Behaviour and Practice
We are committed to engaging in open, professional and ethical conduct and maintaining effective procedures to prevent confidential information being misused.